Monday, 19 September 2011

Don't You Love That Personal Touch?

The email sent to me
When you get an email from a business, you tend to know that you are one of many thousands receiving it.

The same is true of mail shots, pop-up windows etc. etc.

The addition of your name may make the immature or gullible feel that they are being specially targeted for the special offer or services being promoted.

But the truth is a million miles away.

How refreshing therefore that Thomson Local sent me an email that deviated from the norm.

Just call me [Firstname] Hurley!

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