Sunday, 10 June 2012

The Hurleys: Common as Muck

A lovely family moment yesterday, one to cherish for generations. Mrs H and the littlest H were in London to see Shrek the Musical on stage in the West End. Oh yes: we Hurleys are posh and can mix it with the top knobs of the West End. Next step is surely an invite to a garden party at Buckingham Palace?

"For Services to the Blogging Community: Gareth Hurley, accompanied by Mrs H."

Oh yes. I can see it now. Top hat and tails. That's Mrs H sorted. I could go for a floral print. A bit of retro 50s Laura Ashley.

Or maybe not. Maybe yesterday's family moment has scuppered my dreams of cucumber sandwiches on the lawn (though I hasten to add my preference is for pork pies, victoria sponge and a builder's mug of tea).

So what was this event that's sent shock waves through the upper echelons of the British establishment - to shake BuckPal (to use the modern parlance) to its very foundations?

Well, left with instructions for the day by Mrs H (as usual when she's away) we found ourselves in one of the smaller supermarkets. I won't name them for fear of upsetting my sponsors (Ranjit's Corner Emporium) but suffice to say we Co-Operated to get there.

One of the items on my list was 'toilet rolls' and never one to shirk my responsibilities I decamped to the isle containing these daily necessariums. The remnant of the Hurley children followed.

On reaching the large range of 'paper essentials' I announced to the children that we needed to calculate the prices and quantities to work out the optimum product. Cue much moaning and rolling of eyes from those who are used to spending my money! How naughty.

So I scanned the shelves for the special offers and there was a sumptuous quality branded product - let's just say it was 'velvety' - at 9 rolls for £3. OK, I lodged that in the spending receptacle in my cranium.

I then turned to look at the cheaper options including the own-brand and the (pardon the intentional pun) bottom of the range items.

At which point, one of the Hurley boys spoke out, against my perceived "tightertudiness" or "skinflinterfication" (which is purely fictional of course) by announcing, for half the patrons of said establishment to hear:

"You don't want to buy that cheap rubbish, your finger will go through it."

Talk about 'painting a picture!' Bless him. From the mouth of babes (and teens) etc.

At that point I decided that discretion was the better part of valour, and that the velvety brand was indeed the best bargain, grabbed the 9-pack and got to the till asap, in record time no less!

So there we go. Just as I envision grandeur and being part of the aristocracy, a Hurley child brings me crashing back to earth.

Oh well. Humility is good for the soul.

Perhaps I should seek an audience with the makers of the velvety option paper and sell them a new slogan, a distinctive style of marketing: "Try Our Velvet Tissue: It's Posh and Your Finger Won't Go Through It."

Could be a USP (Unique Selling Point) they haven't thought of!

We Hurleys are nothing if not forward thinking. Besides which, if a success and the velvety tissue goes viral, we might get a BuckPal invite 'For Services to Industry and Exports' as The Queen (as we all know) doesn't use the loo, she may not see the murky side of the advert campaign, just its multi-billion pound results.

Mission accomplished.

I await a call from the velvety brand makers.

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